Developer-ready SEO guidance

Technical SEO guide for practical website checks

This guide explains the main technical SEO signals TM2 reviews and why they matter for crawlability, search snippets, structured understanding, mobile usability, and secure delivery.

Metadata and search preview

Title tags, meta descriptions, canonical URLs, Open Graph tags, and Twitter card tags help define how a page can be understood and previewed.

Content structure

Clear H1 and H2 headings, visible body copy, detected topics, and descriptive links help users and crawlers understand the page purpose.

Crawl and indexing files

Robots.txt, sitemap.xml, canonical URLs, redirects, and robots meta tags help search engines discover the right pages and avoid duplicates.

Structured data

JSON-LD schema such as WebSite, WebPage, SoftwareApplication, Organization, AboutPage, FAQPage, BreadcrumbList, and ImageObject can clarify entities and page relationships.

Technical SEO is also about safe and stable delivery.

HTTPS, HSTS, Content Security Policy, referrer policy, content type options, image dimensions, compression, and response timing can affect user trust, browser behavior, and page quality.

TM2 does not replace a full performance lab test, but it highlights practical response-level signals that developers can review quickly.

Run a scan on the homepage and important subpages, then use this guide to understand why each signal appears in the TM2 action plan.